Global Marketing from a Different Point of View

Culturally correct, creative, and nuanced translations are paramount in marketing materials. Translating marketing content is not just a science; it’s an art. It’s important to find the right translator for the job and with more than 35 years’ experience in the marketing industry; American Language Services (AML-Global) should be your first choice.

A Few Marketing Translation Tips

Failing to put some forethought into your marketing localization efforts can cost your company millions of dollars and cripple your reputation in your target market. Therefore, it’s important that you:

  • Know the Dialect You Need: French Canadian and French are two very different languages. The same thing goes for Brazilian and European Portuguese. Ordering one when you need the other can leave your audience irritated and shaking their heads.
  • Know Your Software:  Do a bit of research to find out what software program you want your final project delivered in. Get the look and feel you want.
  • Send Your Graphics Too: Text isn’t the only thing that needs to be localized. Send us your source files and we will utilize DTP to input the graphics directly into your document ensuring that everything gets done in one fell swoop and is delivered print ready.
  • Find a Company With TM Software: Translation memory software saves your preferences and ensures things are translated consistently. Click here to learn more about our TM options.
  • Hire Native Speakers: Since marketing is so creative, it’s important that you hire a linguist with an understanding of your target market. This is something typically only found in native speakers.

Documents We Work With

Expert marketing translators help our clients localize a variety of items including:

  • Websites
  • Brochures
  • Advertisements
  • Announcements
  • Posters
  • Packaging
  • Collaterals
  • Newsletters

4 Reasons to Let AML-Global Handle Your Marketing Translation

Proper localization of material is of the utmost importance to reach a specific linguistic target audience and can make or break a product. Thorough understanding of the target audiences is essential when delivering messages across languages, and cultures throughout the world. Below are four reasons you should let us manage your marketing translations:

Our Desktop Publishing SkillsetOur VarietyOur QualityOur Price
We have the expertise to format marketing material in a multitude of software programs using advanced DTP tools.AML-Global has expert translators in over 200 language combinations. We have a language professional that’s right for you.Our dedication to quality is unmatched. There’s a reason we continue to earn our ISO certifications year after year.

By the frequent use of preferential glossaries, and the use of Translation Memory, we’re able to cut costs, increase accuracy and save you time and money.


Security Compliance is a very important factor when working in the marketing industry. To that extent, we take extraordinary measures to make sure your important information is safeguarded. Outlined below are some key features of our systems.

  • Encrypted data, end to end, through our file sharing protocol.
  • Audited and comprehensive risk analysis.
  • World class secured document management system.
  • Multiple privacy & security safeguards.
  • Updated firewalls and antivirus software.
  • Multiple server redundancy.
  • Offsite Cloud data backup.

Some of Our Happy Clients

Click Here to see our client list.

Ready to Get Started?

We’re always here for you. Contact us by email at or call us at 1-800-951-5020 for a prompt quote. 


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