MARKETING RESEARCH TRANSCRIPTION
Today’s business world is in dire need of foreign language transcription services. This is especially true in the arena of market research. By transcribing customer responses, we’re able to give businesses insight into their target market’s wants and desires. This is of the utmost importance in the U.S., specifically, where there are such a wide variety of languages being spoken.
While many of our competitors are only now showing interest in this growing field, American Language Services (AML-Global) has been working in the marketing research arena since 1985.
WHAT ACTUALLY IS A TRANSCRIPTION?
Let’s start by defining transcription. Transcription is the process of converting audio and video files to written text. For multiple languages, it may involve transcribing only the source language or it may also require translating the transcription to a target language. For a single language, the file would only be transcribed into that specific source language. With today’s advanced technology, transcription work has become much more accurate and diverse. As a result, it can be delivered in a wide variety of both physical and digital formats.
The Two Types of Transcription
- Verbatim: This is the most common type of transcription. This variation requires the transcriptionist to convert the material from audio to text, word for word, without any summarization.
- Summarized: This type allows the transcriptionist to cut unnecessary information from the audio. This is typically used when the client is in a time crunch.
WHAT WE WORK ON
You can find our expert transcriptions making the rounds at events like:
- Focus groups
- Customer interviews
4 Reasons to Let AML-Global Manage Your Marketing Research Transcriptions
|Our Language Set||Our Format Variety||Our Quality||Our Speed|
|Skilled marketing research transcriptionists work in over 200 different languages.||AML-Global works with almost any format of digital or physical media. MP3, CDs, and DVDs are just a few examples.||We work tirelessly to ensure the accuracy of our marketing research transcriptions. There’s a reason we’re ISO certified.||AML-Global works diligently to meet all client deadlines. Our technology and robust project management teams makes it easy.|
Some of Our Happy Clients
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Ready to Get Started?
We’re always here for you. Contact us by email at Translation@alsglobal.net or call us at 1-800-951-5020 for a prompt quote.