MARKET RESEARCH TRANSCRIPTIONS
MARKETING RESEARCH TRANSCRIPTION
Today's business world is in dire need of foreign language transcription services. In no field is this truer than in the arena of market research. By transcribing customer responses, we're able to give businesses insight into their target market's wants and desires.
While many of our competitors are only now showing interest in this growing field, American Language Services (AML-Global) has been working in marketing research since 1985.
What is Transcription?
Transcription is the process of converting spoken language into a printed form. If this involves more than one language, then the transcripts will be translated and then disbursed. With today's advanced technology transcription work has become much more accurate and efficient.
The Two Types of Transcription
There are two main types of transcriptions:
- Verbatim: Most marketing research customers want verbatim translations. This requires the transcriptionist to convert the material from audio to text, word for word, without any summarization.
- Summarized: Sometimes you just need to draw a conclusion. In these cases, you might allow the transcriber to remove irrelevant pieces of the conversation. Unless you're in a time crunch, you'll probably want to go the verbatim route.
What We Work On
You can find our expert transcriptions making the rounds at events like:
- Focus groups
- Customer interviews
4 Reasons to Let AML-Global Manage Your Marketing Research Transcriptions
Our Language Set
Our Format Variety
Our marketing research transcriptionists work in over 150 different languages. This set includes popular ones like Chinese, Russian, and German.
AML-Global works with almost any format of digital or physical media. MP3, CDs, and DVDs are just a few examples.
We work tirelessly to ensure the accuracy of our marketing research transcriptions. There's a reason we're ISO certified.
AML-Global works diligently to meet any and all client deadlines. Our robust project management team makes it easy.
Some of Our Happy Clients
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Ready to Get Started?
American Language Services is available 24 hours a day, 7 days a week. Contact us at 800-951-5020 or by email at for a zero-obligation quote.