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30+ years of expertise bridging language barriers. We work with the world's top companies at the "SPEED OF BUSINESS"

Global Marketing from a Different Point of View

American Language Services (AML-Global) is a preeminent Translation company with over 35 years of direct experience and expertise in the marketing translation arena. In today’s highly competitive and fast paced global market, companies are reaching out to new markets around the globe….. It’s a mad frenzy out there………from beach front fantasy homes to laser spectrometers, everybody wants their written marketing communications in virtually every major language. The translation of marketing materials is truly a combination of the exacting science of language and the subjective artistry of putting out marketing pieces that connect with the target audience.    

This is the current global marketplace and we see it every day. Brochures, manuals, sell sheets, web sites, advertisements, notices, labels.  We realize in these times of the “new global economic reality” we still have a lot to learn about marketing, however, what’s patently obvious is that companies across the country are spending fortunes producing the most sophisticated campaigns and products with the maximum planning and research imaginable in order to capture foreign markets.

The Localization Process is Key to Connect with the Target Audience

In reality, with all of our modern sophistication, instant communication and market research, corporate America understands very little about the localization process. Corporations routinely send documents for translation without knowing how the documents were created and how and in what format they need to be returned.

There are many nuances of language that have direct impact on the look of the piece. Examples of this can range from Spanish which grows 10% from English, Arabic which is written right to left, some Asian languages go up and down.  AML-Global fully understands the creative process of transcreation and having culturally appropriate text as well as the technical aspects of having material look right to connect with the intended audience.  Below are some crucial elements to be aware of when creating foreign language marketing pieces.  This will help you reach new clients faster, more accurately, cheaper and with more consistency.

Translation Tips for Marketing Materials

  • Know your language/Dialect…French Canadian or French, Brazilian Portuguese or EU Portuguese, Simplified Chinese or Traditional Chinese…it’s vital

  • Know what software your material was created in and how you want it returned

  • Desk Top Publishing  (DTP), is the graphic work done to place the translated text into the document properly so the right phrases show up under the right pictures and everything fits on the page as a mirror image of the original document

  • Work with translation companies that have translation memory software and can give you repetitive word discounts and translate phrases with consistency

  • Think about cultural nuances and understand your market when creating text and appreciate that a phrase like “Yo Dawg” may not translate into another cultures language

  • Create a glossary of preferential terms…….you may want to say click the button instead of push or press the button…..companies have unique cultures and images to project within their text

  • Make sure your translations are being done by native speaking translators of your intended market

Who We Are

For over 35 years, American Language Services has been a premier provider of languages services. We provide top quality translations and other language services for a significant number of organizations in the US market and abroad. We work around the world in all languages for written translations, transcriptions and verbal interpreting. The experienced staff at American Language Services has the knowledge and cutting edge technology to enable us to find the best solution in every language and location for whatever your assignment may be. American language Services are available 24 hours a day, 7 days a week call 1-800 -951-5020, email us at or visit us at

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We have 15 strategically located offices to service a wide array of client needs. We utilize state of the art technology tools along with expert linguists, in-house staff, and superior processes to provide world class service.

American Language Services® is available to provide services 24 hours a day, 7 days a week. Contact us at 800-951-5020 or by email at