Translating for Phoenix’s Market Research Industry
Technological advances have made the business world an extremely different place, and the need for successful and dynamic marketing is at an all time high, especially in a world hub of innovation like Phoenix. Understanding consumer’s wants and needs in a global market place is the key objective of all marketing research firms. Many companies are using market research firms to reach out into communities using Braille or ASL creating a huge demand for market research translators. The objective of market research translation is to be able to accurately convert questionnaires, surveys, responses, interviews and many other types of data to and from different languages. Good market research translation can open up endless opportunities for your company, bringing in customers and understanding markets communicating with ASL that previously could never have been reached.
Braille Translation and ASL Interpretations for Phoenix Focus Groups
A focus group is a form of research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, or idea. In this type of business setting, the need for translators is fundamental, as the group can contain members from various heritages. Sometimes the reading material must be adapted for the consumer, such as the case with Braille, making focus group translation vitally important. Focus group translators must make sure that the questions retain their original integrity and are absolutely culturally correct. Focus group translations cover a wide variety of products and subjects so working with an experienced company who understands the objectives is of paramount importance. Proficiently translated Focus group translations can make a tremendous impact on marketing decisions.
The Importance of Cultural Awareness in the Market Research Industry
When looking for market research translation services for your client’s needs in Braille, or ASL interpretation, it is important to be able to hire a company that has the native language specialists able to attain culturally correct documents. Market researchers spend a lot of time and money creating various types of documents in order to solicit specific information from consumers. Market research translators must be acutely aware of the cultural nuances that exist and have the experience to create a culturally accurate document in Braille while maintaining the integrity of the original idea. Often market research translators are asked to back translate material into its original language in order to test the terminology as well as cultural accuracy of the material.
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Translation Solutions in Phoenix and Your Area
American Language Services has been one of the best providers for market research translation work for the past Quarter of a Century. We provide top quality services in Braille and ASL for a significant number of market research firms, corporations, Law Firms and Governmental Agencies in the domestic US market and abroad. We work around the world in all languages for written translations, transcriptions and verbal interpreting. The experienced staff at American Language Services has the experience and cutting edge technology to enable us to find the best qualified local interpreter in every language and location for whatever your assignment may be. American Language Services can be reached 24 hours a day, 7 days a week at 800 -951-5020.