Marketing Translation

If you think it's easy to translate an advertisement, company slogan, or marketing campaign into another language, think again. Companies large and small have suffered tremendous embarrassment and even financial setbacks from poor marketing translation efforts. Regardless of what your budget looks like, you can't afford to settle for anything less than the best when it comes to translating your marketing materials into other languages. Without an effective marketing translation, you put yourself at a competitive disadvantage.

At American Language Services, we know your marketing materials feature more than just a series of words. Your marketing department works long and hard to convey your image, establish your branding, and reveal your overall standards for quality. With so much on the line, you can't afford to settle for anything less than outstanding marketing translation services.

Make Sure Your Marketing Translation Company Understands Localization

One of the most important things to consider when dealing with marketing translation is localization. Localization is the process by which your message is translated to comply with criteria, such as cultural norms, grammar, and national language patterns. This is especially important when dealing with marketing efforts that are derived from a variety of cultural and social factors.

When considering your translation efforts in terms of marketing, it's important to focus your work on online communications. Recent studies have shown that as many as 75 percent of internet users log on using a language other than English. This figure is significant, and should not be ignored. If you want to tap into this thriving consumer base, you have to translate your online marketing materials with precision, and you need to be able to consistently update your site for the international community. If you're ready to get started, call us today at 1-800-951-5020.